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Indian designer Sabyasachi H&M collection sparks memes for ‘resembling grandma’s saree’, being overpriced

BY ANNE GRACE SAVITHA MALAY MAIL Fri, Aug 13, 2021

CAM 14

Social media users have been mocking Sabyasachi’s brand for resembling their grandma’s sarees and being exorbitant. ― Pictures via Twitter/agilaulagapowerstar

PETALING JAYA – India’s fashion designer Sabyasachi Mukherjee’s partnership with fashion brand H&M has sparked a meme fest on social media for its “creative” styles.

The much-awaited collection, launched in India yesterday, also became a joke among social media users who took to Twitter to say that the price displayed was just too expensive.

One of the sarees, that was sold out just after five hours of being featured, was a hot topic among social media users.

“This Sabyasachi x H&M saree retails at RM570, and it’s all sold out.

“I would have kept my grandmother’s chiffon sarees if I knew they’d have second hand value in 2021,” wrote Juliana Lazarus.

Another user who commented on the same material was confused as to why many brides rushed to buy the saree when they can get a handwoven piece for a much cheaper price.

A picture of a wide-leg cotton pants also made its round on social media with social media users saying that the entire outfit looks like the uniform of a bus driver.

“It’s US$70 (RM296) and no way am I going to look like an Indian bus driver.”

As for the brand’s expensive clothing line, users commented that because Sabyasachi is a big name in the fashion industry, people would do anything to buy his products.

“Brand names sells and not the product,” wrote chal_bhag_yaha_se.

Most of the clothes have been sold out according to its official website.

https://www.malaymail.com/news/life/2021/08/13/indian-designer-sabyasachi-hm-collection-sparks-memes-for-resembling-grandm/1997364

SOURCE – MALAY MAIL, MALAYSIA Fri, Aug 13, 2021

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