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Jakpost Taste Test: ‘Es Kopi Susu’  (iced coffee with milk)

Jakpost Taste Test: ‘Es Kopi Susu’

THE JAKARTA POST  Sat, June 29, 2019

Iced coffee with milk from (from left) Kopi

Kenangan, Kopi Janji Jiwa, Kopi Soe and Toko Kopi Tuku. (JP/Devina Heriyanto)

Following the third-wave coffee movement in Jakarta and other large cities in Indonesia comes the es kopi susu (iced coffee with milk) trend, available in small kiosks across the city.

Compared to many food and beverages trends that come and go, es kopi susu in Jakarta is seemingly here to stay, barely affected by the global raise of boba (bubble tea) drinks.

Whether ordering through a food delivery app or buying straight from the kiosk, the young urbanites who drink boba would still have es kopi susu on a different day.

The reason why iced coffee has stayed popular is its affordability, costing up to only Rp 18,000 (US$ 1.27) per cup. Now especially, with many cash-back offers available, es kopi susu makes the usual espresso-based beverages seem like luxury goods in comparison.

As more business owners now compete in the game of es kopi susu, millennial and Gen Z coffee drinkers have a trove of options to choose from.

A Jakpost Taste Test conducted on Friday featured four popular es kopi susubrands, namely Toko Kopi Tuku (dubbed the pioneer of Jakarta’s iced coffee trend), Janji Jiwa and Kopi Soe (whose kiosks are now available across the city), as well as Kopi Kenangan, which is finalizing a million-dollar funding deal from venture capital firm Sequoia Capital India at the time of writing.

Coffee-based drinks and other beverages from the four brands can be ordered through food delivery apps or bought at kiosks across Jakarta. (ayr/mut)


From: THE JAKARTA POST (Indonesia) Sat, June 29, 2019

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